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☆ How Corporate America is rethinking its sustainability and diversity efforts
▼ + stars: | 2024-05-09 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +6 min

download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at how Corporate America is rethinking its sustainability and diversity efforts amid a push to avoid being labeled "woke." The rallying cry against companies' progressive campaigns is starting to leave a mark on Corporate America. AdvertisementAfter years of big promises and grand plans around social issues like diversity and sustainability, companies have taken a noticeable step back , Business Insider's Emily Stewart writes. The electric car maker axed more than 3,400 job postings in North America down to just three on Wednesday.

Persons: —, let's, wokening Brooks Kraft, Emily Stewart, Emily, ESG, hasn't, Peter Thiel, Donald Trump's, Bud Light, influencer Dylan Mulvaney, Rock, Saul Loeb, Chelsea Jia Feng, Wall, Warren Buffett, It's, Justin Sullivan, Elon, Eric Schmidt, Steve Mnuchin, Kevin O'Leary, salespeople, BI's Rob Price, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, wokening Brooks Kraft LLC, Corporate America, Trump Media, Getty Images, of America, Berkshire Hathaway's, People's Bank of China, Chelsea, Microsoft, Google, YouTube, Netflix Locations: America, Beijing, North America, New York, London

☆ Beer giant AB InBev beats profit estimates, with Bud Light boycott set to ease one year on
▼ + stars: | 2024-05-08 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

AB InBev Budweiser and Bud Light brand beer cans at a store in the Queens borough of New York on Feb. 28, 2024. Shares of Belgium's AB InBev rose 5% Wednesday morning after the company posted higher revenue and profit in the first quarter, as analysts said it had escaped the drag from a year-long boycott of its Bud Light brand relatively unscathed. The company nonetheless managed to increase revenue by 7.8% last year, driven by higher sales in the Asia-Pacific and Central America regions. The first-quarter results showed a 11.1% drop in sales of AB InBev's own beer brands in North America, which it said was primarily due to Bud Light. The results also flagged growth in its Corona brand, particularly for its non-alcoholic beer brand Corona Cero.

Persons: Stella Artois, Bud Light, influencer Dylan Mulvaney, Donald Trump, Jason Warner Organizations: InBev Budweiser, Bud Light, Belgium's, InBev, Light, Corona, Former U.S, InBev's, U.K, Revenue Locations: Queens, New York, Asia, Pacific, Central America, North America, China, Brazil, Colombia, Europe, Mexico, South Africa, Corona

☆ AB InBev is making another push into Hollywood-style entertainment with a new primary partner
▼ + stars: | 2024-05-03 | by ( Lucia Moses | ) www.businessinsider.com time to read: +1 min

AB InBev is pushing into filmed entertainment again. It's leaning on Superconnector Studios to pitch its brands to Hollywood. AdvertisementAB InBev is renewing its filmed entertainment efforts with a new primary partner after shaking up its studio arm, the company confirmed to Business Insider. The beer giant signed startup Superconnector Studios to pitch TV shows and movies around its biggest brands like Bud Light and Stella Artois. This story is available exclusively to Business Insider subscribers.

Persons: —, Bud Light, Stella Artois, Jae Goodman, John Kaplan Organizations: InBev, Studios, Hollywood, Service, Business

☆ Brewers like Samuel Adams and AB InBev are shifting ad dollars to non-alcoholic beer as Americans cut back on drinking
▼ + stars: | 2024-02-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +5 min

It's shifting dollars away from its flagship brand, Boston Lager, to the non-alcoholic category, she added. Alcohol drinkers are opting for non-alcoholic beers on more occasions, such as at lunchtime or as a "chaser" between alcoholic drinks on a night out, experts said. Better margins, newer opportunitiesWhile non-alcoholic beers still only represent a small proportion of the total amount of beer sold, brewers can sell non-alcoholic beers at a higher margin, because they are often priced at a premium and avoid excise duty. The deal, announced earlier this year and which makes AB InBev a Worldwide Olympic Partner through to Los Angeles in 2028, marks the first time a beer brand has sponsored the Games. "This is an opportunity to strengthen beer as a category and as the category of moderation," said AB InBev CMO Marcel Marcondes.

Persons: —, Samuel Adams, Samuel Adams's, Samuel Adams Samuel Adams, Lauren Price, Price, It's, Sofia Colucci, Max Verstappen, Corona, Marcel Marcondes, Alan Miles Organizations: Service, Business, Boston, Molson Coors CMO, North America, Molson Coors, Miller, Team Ferrari, Red Bull, Heineken, Corona Cero, Anheuser, Busch, InBev, Games Locations: Boston, It's, American, Los Angeles

☆ Olympic sponsorship deal with beer company AB InBev criticized as ‘cynical’ and ‘an odd pairing’
▼ + stars: | 2024-01-31 | by ( George Ramsay | ) edition.cnn.com time to read: +10 min

In a room crowded with people in suits, the sponsorship deal with brewing giant AB InBev was met with beaming smiles and the clinking of beer bottles by many of those in attendance. AB InBev is the latest company to participate in The Olympic Partner (TOP) program – the highest level of Olympic sponsorship – alongside the likes of Coca-Cola, Visa and Deloitte. AB InBev said that it would not reveal the cost of its deal with the IOC. Stuart C. Wilson/Getty Images for AB InBevThe IOC and AB InBev see the deal as part of a wider market demand for non-alcoholic drinks which, despite being in circulation for decades, have had a recent surge in popularity. Some brands have found ways to navigate France’s restrictive laws when it comes to alcohol advertising.

Persons: Thomas Bach gushed, ” Bach, ”, ” Andrew Misell, Kin Cheung, Sportcal, Michel Doukeris, Thomas Bach, Stuart C, Wilson, Molson Coors, ” Marcel Marcondes, “ Corona Cero, Marcondes, Bach, Garde, ” Ian Gilmore, “ Corona, ” Alex Barker, ” Barker, Xavier Laine Organizations: CNN, Olympic Committee, InBev, IOC, Corona, Cortina, Alcohol, CNN Sport, Cola, Visa, Deloitte, Health, WHO, Centers for Disease Control, University of Liverpool, ”, Getty, AB InBev, Heineken, Molson, Games, Alcohol Health Alliance, University of Derby, rugby’s, Nations, Guinness, Stade de France, French rugby, Wales, TOP Locations: London, Corona Cero, Paris, Milan, Los Angeles, Tokyo, Corona, Garde

☆ Corona-maker AB InBev to have first beer sponsorship with the Olympics
▼ + stars: | 2024-01-12 | by ( Micah Washington | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev has scored a sponsorship for the upcoming Olympic Games, making it the first beer brand to ever sponsor the event. Corona Cero, one of AB InBev's non-alcoholic beers, contains less than 0.5% alcohol by volume, according to the company's website. It has a "characteristic as a category that is incredible, which is beer is local," Doukeris said. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

Persons: Corona, Doukeris, CNBC's Arabile Gumede, Dylan Mulvaney, Bud Organizations: Anheuser, Busch InBev, Games, Olympic Committee, IOC, Corona Cero, InBev's, InBev, Bud Light, Modelo Especial, U.S ., CNBC, NBCUniversal, NBC Sports, NBC Olympics, NBC Locations: Los Angeles, U.S

LONDON/COPENHAGEN, Nov 2 (Reuters) - Global brewers AB InBev (ABI.BR) and Carlsberg (CARLb.CO) this week played down concerns among some investors that demand for weight-loss drugs may lead to a sharp drop in beer drinking. But AB InBev Chief Executive Michel Doukeris likened the concerns to others, such as how cannabis could disrupt various sectors, which he said were often short-lived. Some clinical trials on rodents have found treatment with GLP-1 agonists reduces alcohol consumption, eases symptoms of alcohol withdrawal and more. AB InBev has a big U.S. business, but earns more revenue in the Middle Americas and has a large footprint in countries like Brazil. Such emerging markets often have lower obesity rates, while weight-loss drugs are unlikely to be available or affordable there any time soon.

Persons: Nordisk's Wegovy, Michel Doukeris, Jacob Aarup, Andersen, Moritz Kronenberger, Janus Henderson, Tom O'Hara, O'Hara, Wegovy, Emma Rumney, Jacob Gronholt, Matthew Scuffham, Alexander Smith Organizations: Global, AB InBev, Carlsberg, Nordisk's, InBev, Reuters, Budweiser, World Health Organization, WHO, Germany's Union Investment, Brewers, Pedersen, Thomson Locations: COPENHAGEN, United States, Brazil, Asia, China, Danish, U.S, London, Copenhagen

☆ The head of AB InBev's entertainment studio has exited in the latest marketing shakeup at the Anheuser-Busch parent
▼ + stars: | 2023-10-31 | by ( Lucia Moses | ) www.businessinsider.com time to read: +3 min

AB InBev's studio head is out, the latest marketing shakeup at the Anheuser-Busch parent company following the Bud Light fiasco . The company put seasoned AB InBev marketer Lauren Denowitz in charge as global studio head while enlisting help from Oscar-winning Michael Sugar's production company, Sugar23, and branded entertainment guru Jae Goodman . Bud Light faced months of conservative-led protests and falling sales over its partnership with transgender influencer Dylan Mulvaney. The Anheuser-Busch controversy started in April when the company sent Mulvaney a personalized Bud Light can for a March Madness contest. The fallout has dragged down US performance for two quarters in a row, even as AB InBev beat expectations in the most recent quarter.

Persons: Bud, Lauren Denowitz, Michael Sugar's, Jae Goodman, Bud Light, influencer Dylan Mulvaney, Denowitz didn't, Michel Doukeris Organizations: Anheuser, Busch, Hollywood, InBev, Brands, Bud Light, UFC

☆ Anheuser-Busch and UFC strike multiyear partnership, as brewer tries to turn around Bud Light sales
▼ + stars: | 2023-10-24 | by ( Stefan Sykes | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev's Bud Light will again become the official beer sponsor for the Ultimate Fighting Championship with a six-year marketing partnership, the companies announced Tuesday. As part of the agreement, Bud Light will receive exclusive and prominent branding at UFC fights and events, as well as in-arena promotion. The agreement comes on the heels of a conservative boycott against Anheuser-Busch's Bud Light that began this spring when the brand partnered with transgender influencer Dylan Mulvaney. The partnership grants Bud Light visibility in an estimated 900 million TV households in more than 170 countries. "Anheuser-Busch and Bud Light were UFC's original beer sponsors more than fifteen years ago.

Persons: Busch, Bud Light, Bud, influencer Dylan Mulvaney, Dana White, Donald Trump's, Brendan Whitworth, White Organizations: Anheuser, CNBC, UFC, Modelo Especial, U.S, Busch, Modelo, Constellation Brands, Holdings Inc, Bud Locations: Las Vegas

☆ Mexican liquors and beers are on the rise in the U.S. — here’s what’s driving the torrid growth
▼ + stars: | 2023-10-08 | by ( Stefan Sykes | ) www.cnbc.com time to read: +7 min

"Tequila has been such a national treasure here in Mexico," said Guilherme Espagnoli Martins, global brand director of Diageo-owned Don Julio Tequila. The Mexican beer boomIt's not just tequila and mezcal — Mexican beer is booming, too. Mexican beer imports into the U.S. are up 10.6% in 2023, according to alcohol research firm Bump Williams Consulting. watch nowA spokesperson for Constellation told CNBC that Mexican beer sales grew as Hispanic culture gained a stronger foothold around the world. Constellation on Thursday reported quarterly results that topped Wall Street estimates, driven by the surge in demand for its Mexican beer brands.

Persons: Mario Tama, Lea, Tequila, Guilherme Espagnoli Martins, Don Julio Tequila, Don Julio, George Clooney, Martins, Don, Don Julio Tequila Blanco, Bump, Bud Light, Cowen, Vivien Azer, InBev's Bud, Constellation's, Azer, Jonnie Cahill, Tecate, Cahill, Heineken's, It's, Dos Equis, Eduardo, Lalo, González, LALO Blanco Tequila, Don Julio González Organizations: Modelo Especial, Getty, U.S, Experts, Diageo, CNBC, Bump Williams Consulting, Mexico's Modelo Especial, Constellation, Modelo, Constellation Brands, Anheuser, Busch InBev, InBev's, Heineken USA, Cinco de Mayo, Dos, Corona Locations: Los Angeles , California, U.S, Mexico, The U.S, United States, British, Mexican, Modelo, Dos

☆ Corona beer maker Constellation Brands bets on higher pricing to lift profit view
▼ + stars: | 2023-10-05 | by ( ) www.reuters.com time to read: +2 min

Bottles of the beer, Corona, a brand of Constellation Brands Inc., sit on a supermarket shelf in Los Angeles, California April 1, 2015. REUTERS/Lucy Nicholson/File Photo Acquire Licensing RightsOct 5 (Reuters) - Constellation Brands (STZ.N) raised its annual profit target on Thursday after higher prices and strong demand for its beers and spirits drove a sales and profit beat in the second quarter. Alcohol producers such as Constellation and peer Brown-Forman (BFb.N) have benefited from increasing prices, helping offset steeper raw material costs. Constellation also raised the annual sales forecast for its beer business. Constellation now expects fiscal 2024 comparable earnings per share between $12.00 and $12.20, as against its previous forecast of profit between $11.70 and $12.00 per share.

Persons: Lucy Nicholson, Brown, Forman, Kim Crawford, Busch, Bud Light, Bump Williams, Garrett Nelson, Juveria Tabassum, Pooja Desai Organizations: Constellation Brands Inc, REUTERS, Constellation Brands, Constellation, Modelo Especial, Corona, Modelo, Anheuser, LSEG, Thomson Locations: Corona, Los Angeles , California, U.S, Rochester , New York

☆ Bud Light owner AB InBev beats forecasts in quarter dominated by boycott
▼ + stars: | 2023-08-03 | by ( Jenni Reid | ) www.cnbc.com time to read: +2 min

Bud Light, made by Anheuser-Busch, sits on a store shelf on July 27, 2023 in Miami, Florida. Anheuser-Busch InBev , the world's biggest brewer, on Thursday smashed profit expectations during a quarter that saw a social media-driven boycott of its bestselling Bud Light beer in the U.S. AB InBev's U.S. revenues were down 10.5% in the second quarter, according to its results, as core profit fell 28.2%. In its earnings statement, AB InBev said research conducted on its behalf through a third-party firm showed 80% of 170,000 consumers surveyed were "favorable or neutral" towards the Bud Light brand. The company did not specifically mention the Bud Light boycott

Persons: Bud Light, influencer Dylan Mulvaney, Zak Stambor Organizations: Anheuser, Busch, Busch InBev, U.S, InBev, Bud, Constellation Brands, Modelo, InBev's, Insider Intelligence, Bud Light Locations: Miami , Florida, Belgium, United States

☆ Molson Coors bumps up annual forecast on strong demand for premium beers
▼ + stars: | 2023-08-01 | by ( ) www.reuters.com time to read: +2 min

Aug 1 (Reuters) - Molson Coors Beverage (TAP.N) on Tuesday raised its annual sales and profit forecasts, boosted by strong demand for its core brands Miller Lite and Coors Light. For the Americas segment, Molson Coors' net sales rose 10.7% in the second quarter as it shipped more premium beers. Molson Coors now expects full-year 2023 sales to grow in high single-digit percentage, on a constant currency basis. Annual underlying income before income taxes is expected to increase between 23% and 26%, on a constant-currency basis, compared with a low single-digit percentage increase forecast earlier. However, Molson Coors posted second-quarter sales of $3.27 billion, missing estimates of $3.29 billion, according to Refinitiv data.

Persons: Brown, Forman, InBev's Bud, influencer Dylan Mulvaney, Bud Light, Roth, Bill Kirk, Molson Coors, Savyata Mishra, Milla Nissi, Shounak Organizations: Molson Coors Beverage, Miller Lite, Anheuser, Busch InBev, Constellation Brands, Molson Coors, InBev's, Coors, Molson, Thomson Locations: U.S, Chicago, Bengaluru

☆ Bud Light maker to lay off hundreds of US corporate staff after sales slump - CNN
▼ + stars: | 2023-07-27 | by ( ) www.reuters.com time to read: +1 min

[1/2] FiILE PHOTO: Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. Picture taken October 21, 2020. REUTERS/Richa NaiduJuly 26 (Reuters) - Anheuser-Busch InBev (ABI.BR), whose Bud Light sales have recently slumped in the United States, will lay off hundreds of corporate staff in the country, CNN reported on Wednesday citing a company statement. The job cuts would represent less than 2% of total employees at the world's largest brewer, but would not include frontline staff like brewery and warehouse staff, drivers, field sales among others, CNN reported. Reporting by Gokul Pisharody in Bengaluru; Editing by Nivedita BhattacharjeeOur Standards: The Thomson Reuters Trust Principles.

Persons: Bud, seltzer, Richa Naidu, Bud Light, influencer Dylan Mulvaney, Gokul, Nivedita Organizations: REUTERS, Anheuser, Busch InBev, CNN, Busch, Budweiser, Constellation Brands, Modelo Especial, Thomson Locations: Chicago , Illinois, U.S, United States, Bengaluru

☆ Disney deja vu? DeSantis may be picking a fight with another business that did something he doesn't like
▼ + stars: | 2023-07-22 | by ( Kelsey Vlamis | ) www.businessinsider.com time to read: +3 min

DeSantis has feuded with Disney for over a year, but now seems to have set his sights on Bud Light. DeSantis has directed an inquiry into AB InBev after Bud Light partnered with a trans influencer. DeSantis said Disney had "crossed the line" and that the state would "fight back." Disney sued DeSantis for retaliation and violating the company's First Amendment rights — a charge the governor and the state has denied. It's notable that DeSantis is taking issue with the financial fallout Bud Light has experienced as a result of partnering with Mulvaney — when DeSantis himself encouraged consumers to boycott the brand.

Persons: DeSantis, Bud, Bud Light, Ron DeSantis, didn't, Disney, influencer Dylan Mulvaney, there's, Mulvaney Organizations: Disney, InBev, Bud, Service, Gov, Parental, Fox News Locations: Wall, Silicon, Florida

Ron DeSantis has told his government to investigate whether Bud Light's parent company breached its duties to shareholders as a conservative backlash continues to rage over the beer brand's deal with transgender social media influencer Dylan Mulvaney. Shares of AB InBev are down about 2% this year, while the broader market is up. Sales of Bud Light have plummeted in the wake of conservative uproar and a boycott over the Mulvaney partnership. The firm also found Bud Light sales are down by about 25% from last year. Mulvaney has criticized Bud Light for not standing by her during the boycott.

Persons: Ron DeSantis, Bud Light's, influencer Dylan Mulvaney, DeSantis, Lamar Taylor, Bud Light, Bump, Bud, there's, Florida's, Disney, Donald Trump's, Taylor, Mulvaney, I've Organizations: Florida, United, Israel Summit, Crystal Gateway Marriott, Florida Gov, Republican, State Board of Administration, SBA's, InBev, Constellation Brands, Especial, Anheuser, Busch InBev, CNBC, Fox, Disney, Trump, GOP, NBC Locations: Arlington , Virginia, U.S, Florida

☆ Morgan Stanley upgrades Anheuser-Busch InBev, says it's attractive valued after Bud Light controversy
▼ + stars: | 2023-07-20 | by ( Sarah Min | ) www.cnbc.com time to read: +1 min

Anheuser-Busch InBev is a buying opportunity even after its controversial handling of a social media campaign involving a transgender influencer, according to Morgan Stanley. Simon called the parent company behind Bud Light a top pick that's attractively valued after its decline this year. "We see a very favourable risk reward underpinned by attractive valuation," Simon wrote to clients on Thursday. BUD 1D mountain Anheuser-Busch InBev shares 1-day The analyst raised her price target to $68.50 from $64, which represents about 17% upside for Anheuser-Busch InBev from Wednesday's closing price. Anheuser-Busch InBev has come under pressure in the U.S. this year after it partnered with transgender influencer Dylan Mulvaney for promotions of Bud Light.

Persons: Morgan Stanley, Sarah Simon, Simon, Bud Light, Bud, BUD, influencer Dylan Mulvaney, — CNBC's Michael Bloom Organizations: Anheuser, Busch InBev, Busch, Brewers Locations: U.S

July 10 (Reuters) - Constellation Brands' (STZ.N) Modelo Especial was the top-selling beer brand in the United States for a second consecutive month in June, after first dethroning Anheuser-Busch InBev's (ABI.BR) Bud Light in May. Modelo Especial was the top-selling beer brand for the four weeks ended July 1, with an 8.7% share of overall beer sales through retail stores for the period, while Bud Light came in second with a 7% share, according to consulting company Bump Williams, which sources data from NielsenIQ. Sales of Bud Light and Budweiser dropped 28% and 11.7%, respectively, from a year earlier, while Modelo Especial sales rose 8.5%. Azer added that consumers had quickly figured out AB InBev's other beer brands like Michelob Ultra and Natural Light, which are also seeing a fall in sales. Before the backlash, Natural Light was gaining due to cost-conscious consumers opting for cheaper six-packs.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Bump Williams, Michel Doukeris, Neil Reid, Cowen, Vivien Azer, Azer, Letitia James, Ananya Mariam Rajesh, Pooja Desai Organizations: Constellation Brands, Modelo Especial, Anheuser, U.S, University of Toledo, Budweiser, Target, New York, Starbucks, Thomson Locations: United States, NielsenIQ, U.S, Bengaluru

☆ Constellation Brands results top estimates on strong Modelo Especial sales
▼ + stars: | 2023-06-30 | by ( ) www.reuters.com time to read: +1 min

June 30 (Reuters) - Constellation Brands (STZ.N) first-quarter results topped Wall Street expectations on Friday, as the Corona beer maker benefited from higher pricing and steady demand for its alcoholic beverages. Constellation’s beer business posted an 11% increase in sales in the quarter ended May 31, mainly on strong growth across Modelo Especial, the Modelo Chelada brands as well as Corona Extra. Modelo Especial dethroned Anheuser-Busch InBev's (ABI.BR) Bud Light as the top selling beer in the U.S. in June after the latter faced backlash over a social media promotion with transgender influencer Dylan Mulvaney. Constellation net sales rose more than 6% to $2.52 billion, beating analysts' average estimate of $2.47 billion, according to Refinitiv IBES data. The company's first-quarter profit of $2.91 per share beat analysts' average estimate of $2.83 as per IBES data from Refinitiv.

Persons: Busch, Bud Light, influencer Dylan Mulvaney, Kim Crawford, Juveria, Vinay Dwivedi Organizations: Constellation Brands, Modelo Especial, Modelo, Anheuser, Constellation, Refinitiv, Thomson Locations: U.S

☆ Starbucks workers at over 150 stores to go on strike over Pride decor dispute
▼ + stars: | 2023-06-23 | by ( Deborah Mary Sophia | ) www.reuters.com time to read: +2 min

June 23 (Reuters) - More than 3,000 workers at over 150 Starbucks (SBUX.O) stores in the United States will go on strike next week, the union representing the coffee chain's baristas said on Friday, following claims that the company had banned Pride Month decorations at its cafes. The strikes were also aimed at protesting against employees' treatment at Starbucks and pushing for a fair labor contract covering better pay and benefits, the Starbucks Workers United union added. The call for a strike comes days after the union said Starbucks had taken down some Pride Month decorations and flags at several stores, a matter that was also discussed by some workers on social media. Starbucks Workers United said on Friday the company's Seattle Roastery - located just nine blocks from Starbucks' first ever store at the Pike Place Market - was kicking off the nationwide strike, dubbed "Strike with Pride". Pride Month celebrations, with Pride Parades set to take place on Sunday in several major cities including New York, San Francisco, Seattle and Chicago.

Persons: baristas, Busch, Bud, Deborah Sophia, Shinjini Ganguli, Anil D'Silva Organizations: Starbucks, Starbucks Workers United, ., Pride, U.S, Target, Anheuser, Starbucks Workers, Seattle, Thomson Locations: United States, Pike, New York, San Francisco, Seattle, Chicago, Bengaluru

☆ Deutsche Bank upgrades Anheuser-Busch InBev, sees Bud Light headwinds fading
▼ + stars: | 2023-06-22 | by ( Brian Evans | ) www.cnbc.com time to read: +2 min

Anheuser-Busch InBev's Bud Light nightmare won't last forever, according to Deutsche Bank. Anheuser-Busch's U.S.-listed shares are down nearly 15% in the second quarter, driven largely by consumers fleeing the Bud Light brand over a collaboration with transgender influencer Dylan Mulvaney. BUD 3M mountain Bud Light stock has dropped nearly 15% in the second quarter. "Our proprietary dbDIG survey data suggests that 24% of Bud Light consumers no longer buy the brand with another 18% buying less. The company is slated to report second-quarter earnings in early August, and Collett expects the Bud Light parent to reduce or remove its full-year guidance.

Persons: Busch, Bud, influencer Dylan Mulvaney, Mitch Collett, Bud Light, Collett, — CNBC's Michael Bloom Organizations: Anheuser, Deutsche Bank, €, Busch's, Bud Light, Bud, Busch InBev Locations: Busch's U.S, U.S, Mexico, Brazil, China

☆ Bud Light boycott is the talk of the town at the prestigious Cannes Lions ad festival
▼ + stars: | 2023-06-22 | by ( Karen Gilchrist | ) www.cnbc.com time to read: +3 min

Mike Moore | Getty Images Entertainment | Getty ImagesBud Light's ill-fated Dylan Mulvaney collaboration dominated conversations among marketers gathered in southern France for the Cannes Lions advertising festival this week. But according to Sarah Kate Ellis, president and CEO of LGBTQ+ rights organization GLAAD, Bud Light's lack of engagement did exactly that. "What Bud Light did was they had a trigger response and they ended up alienating everyone," Ellis told CNBC's Tania Bryer Wednesday. In May, Bud Light lost its top spot in the U.S. beer market, falling behind Constellation Brands' Modelo after sales slumped 24.6% year over year. A 'wake-up call'AB InBev's chief global marketing officer, Marcel Marcondes, said Monday that the months-long Bud Light boycott had been a wake-up call for the company.

Persons: influencer Dylan Mulvaney, Mike Moore, Bud Light's, Dylan, influencer Mulvaney, Brendan Whitworth, Sarah Kate Ellis, Bud Light, Ellis, CNBC's Tania Bryer, we're, David Droga, Droga, Andrew Clarke, Mars Wrigley, Clarke, Marcel Marcondes Organizations: Getty, Cannes Lions, Anheuser, Busch InBev, InBev's North, U.S, Constellation Brands, Modelo, Accenture, Brands, InBev's, Light, Deutsche Bank Locations: France, Cannes, U.S

☆ Corporate boycotts clash with political reality
▼ + stars: | 2023-06-15 | by ( ) www.reuters.com time to read: +2 min

WASHINGTON, June 15 (Reuters Breakingviews) - Republicans are firing from the hip when it comes to corporate boycotts. Conservative Americans’ changing beer habits may have contributed to Bud Light being pulled from its spot as the number one beer in the United States for the first time in more than two decades. In May, Bud Light sales dropped a quarter compared to the same month last year, consulting companies Bump Williams and NielsenIQ said Wednesday. As conservatives encourage consumption based on political views, they may in some cases pull cash from their own pockets. They do not reflect the views of Reuters News, which, under the Trust Principles, is committed to integrity, independence, and freedom from bias.

Persons: Bud Light, Marjorie Taylor Greene, Ted Cruz, Marsha Blackburn of, Busch, influencer Dylan Mulvaney, Bud, Bump Williams, NielsenIQ, Ben Winck, Lauren Silva Laughlin, Streisand Neto Organizations: Reuters, Conservative, Republican, Anheuser, Bud Light, Democratic, Constellation Brands, Target, Twitter, Thomson Locations: United States, Marjorie Taylor Greene of Georgia, Ted Cruz of Texas, Marsha Blackburn of Tennessee

June 14 (Reuters) - Anheuser-Busch InBev's (ABI.BR) Bud Light has lost its top spot in the U.S. beer market to Constellation Brands' (STZ.N) Modelo Especial, following a backlash from conservatives over a social media promotion with transgender influencer Dylan Mulvaney. Cans of AB InBev's Bud Light hard seltzer are displayed in a fridge in Jewel-Osco supermarket in Chicago, Illinois, U.S. October 21, 2020. REUTERS/Richa NaiduConstellation's Modelo Especial was the top-selling beer brand in the United States with an 8.4% share of overall beer sales through retail stores for the period ending June 3, data from Bump Williams showed. Bud Light came in second with a 7.3% share. AB InBev's overall sales growth declined 12% in the four weeks ended May 20, data from NielsenIQ and TD Cowen showed.

Persons: Busch, Bud Light, influencer Dylan Mulvaney ., Bump Williams, Michel Doukeris, Bud Light's, Dylan Mulvaney, Miller, Jon Reynolds, Bud, seltzer, Richa Naidu, TD Cowen, Cowen, Vivien Azer, Ananya Mariam Rajesh, Anil D'Silva Organizations: Anheuser, Constellation Brands, Modelo, Budweiser, Modelo Especial, InBev, Conservative, Target, Molson Coors, University of Vermont, REUTERS, Euromonitor International, Reuters, Thomson Locations: U.S, NielsenIQ, Chicago , Illinois, United States, Bengaluru

Bud Light trailed with a 7.3% share. Bud Light sales fell 24.6% in the period year over year, while Modelo sales jumped 10.2%, the data shows. Still, the Anheuser-Busch InBev brand Bud Light leads U.S. beer sales so far this year, according to Bump Williams. The company's shares have dropped nearly 15% since the start of April, when Mulvaney posted a video of a personalized Bud Light can, which sparked anti-LGBTQ+ outrage. The boycott against Bud Light comes as state and federal politicians increasingly push to claw back the rights of trans people.

Persons: Bud Light, influencer Dylan Mulvaney, Bump Williams, Mulvaney, Brendan Whitworth Organizations: Modelo, Constellation Brands, Anheuser, Busch InBev, Bud, Busch, Pride, Starbucks, Target Locations: Brooklyn Borough, New York, U.S

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